It is the brand of sports equipment Asics. In his case, the most beloved brand in the world in 2022, has invested in environmental and economic sustainability initiatives, for example, with a campaign that guarantees the planting of trees according to the sales it achieves on its website. In the strategy of beauty brands, explains the Love Brands 2022 ranking, it highlights that they issue communications about their environmental and social sustainability initiatives, impacting customers around the world. These are the most loved brands globally.īeauty, fashion, food and beverage brands top the 50 most loved. The relevance of the ranking lies not only in locating the popularity of brands, but also in reflecting their faster growth, and what other companies can learn, since the most beloved brands grow three times faster, according to Talkwalker. At the end, a measurement was obtained, and a score and a place were assigned to each mark. In the project, the passion, trust and satisfaction that brands cause their customers was analyzed in social networks and review sites. It may interest you: Tourism sector seeks certifications of good service to the LGBTQ+ community Together, Talkwalker and Hootsuite analyzed more than 1,500 brands, from 20 different industries, in 8 different markets through 2.6 million conversations on social networks worldwide, and compiled the list of the most loved brands globally. This, encouraged by the pandemic, which made consumers “more aware of social and mental health problems”, says the platform dedicated to market intelligence. This 2022, the brands most loved by consumers worldwide are those that promote environmental, social and economic initiatives, according to Talkwalker.
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